We are close to 60 days from the formal transition of most advertisers to the Bing platform as part of the Yahoo-Bing search results merger. Over the next two months a lot of ink will be spilled about the expected impact with prognostications about the ability of the combination to challenge Google and what could ...

Dienstag 13. Juli 2010 Der Schweizer Milchproduzent Emmi setzt knftig weltweit auf die Dienste der Medienagentur MEC Mediaedgecia Switzerland AG. Die Zrcher Marketingspezialisten bernehmen in den einzelnen Lndern fortlaufend nach Auslaufen der bisherigen Agenturvertrge die Verantwortung fr die Emmi-Kampagnen. Ab Januar 2011 wird MEC auf smtlichen Mrkten in denen Emmi ttig ist fr smtliche Massnahmen ...

Messaging in the stream. Not a new Kenny Rogers / Dolly Parton collaboration rather the aspiration of marketers wishing to bathe in thewarmth of earned media. The idea goes like this. The brand creates a social home that people can join like or check in to and as a consequence allow the brand to join ...

CRTC Decision on Fee for Carriage Consumers will have to dig a little deeperLast week the CRTC finally announced their decision regarding fee for carriage.The issue in an nutshell is that Conventional TV broadcasters such as CTV Global and City TV are not paid a fee by distributors eg. Cable companies satellite companies for their broadcast signal/content while...

One of the biggest stories of the month so far alongside Personalised search of course is Googles dive into real time search in the form of Latest Results. On certain searches Google will provide &38; update real-time results pulled from newspapers magazines blogs &38; social networks primarily twitter into the results page. This video highlights ...